One of the goals of the marketing department is to improve and increase Digium’s brand awareness. Guiding principles we’ve kept in mind as we’ve thought about our brands are the need to focus on a few and then to promote them consistently over time.
We know that some people are confused about our two major brands: Digium and Asterisk. Our old logo combined Digium (the company) and Asterisk (the project). However, we’ve been evolving and expanding our product lines, and we need to transition to a new company logo that will support those new product lines.
Also, we’re best known for Asterisk, but many people don’t know that Asterisk is a Digium sponsored project. Digium’s company goals are to sell business phone systems and to be the sponsor and maintainer of Asterisk and the community. Therefore, it makes sense for us to promote Digium as our number one brand while maintaining awareness of Asterisk.
Starting today, we’re rolling out a new branding program that includes the company logo you see here. The Asterisk logo and the bubble logo will not change and we will begin to retire the Digium|Asterisk logo.
When you visit our website, come to our booth at trade shows, see boxes of our products or work with our resellers, you’ll likely notice our new look. We’re excited about the changes and hope that you agree that it presents a more current, unified view of our company.
To get a glimpse into our new design, check out our website and let us know what you think in the comments!