IT channel’s most innovative vendor partner programs: Digium gets 5-star rating

By Julie Webb
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We’re pleased to pass along some exciting news which makes us very proud: Digium has been named to CRN’s 2012 Partner Programs Guide and has been awarded a 5-Star Partner rating! Actually, this award is a big deal to us. Why? For starters, the CRN Partner Programs Guide and CRN 5-Star Rating is the definitive listing of manufacturers and software publishers that service solution providers or provide products to the IT Channel; and the Guide recognizes those vendors who have outstanding channel programs. It’s also worth mentioning that we think highly of our partners and work hard to do things that we think will help them be more successful in their own businesses – so, it’s an honor to be recognized for doing exactly that.

“The companies listed in CRN’s 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, VP and Editorial Director, for UBM Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”

What does it take to earn that 5-star rating?

Digium’s Partner Program features an innovative product set, as well as marketing support that includes qualified lead distribution – not just contacts. Partners have access to technical online training and certification, content syndication, and quarterly promotions to drive new business. According to Steve Harvey, Digium’s vice president of worldwide sales (and a CRN Channel Chief), it comes down to this:  We offer our partners a competitive advantage with our product set, and we constantly focus on ways to continually improve our program. We’ve added innovative solutions, such as content syndication, and have invested in our channel team so that we provide great reseller support. Digium’s partners have access to a full suite of communications solutions to meet the needs of SMB customers who want it all — a flexible, full-featured communications system at an affordable price.  Of course, it’s not just about Digium – we have some fantastic  partners, too. “The combination of our innovative solutions and structured partner program has attracted some of the market’s best and brightest to partner with us,” said Steve.

In fact, Digium’s Partner Program provides opportunities for resellers to seize the growing opportunities in the VoIP and Unified Communications market for small and medium businesses who often seek an alternative to proprietary phone system vendors who don’t offer the value and flexibility of Digium’s program. Partners can sell the full line of Digium’s award-winning Switchvox® Unified Communications systems, and build custom communications solutions with Asterisk, the world’s most popular open source telephony software. In addition, Digium has expanded its product portfolio to include IP phones, gateways, redundancy appliances, and telephony cards to complement Asterisk-based solutions. With more than two million downloads of Asterisk annually, partners have a tremendous opportunity to supply users with Digium phones, network connectivity products and their own unique service offerings. Partners who want to capture the growing market for Unified Communications (UC) have a unique opportunity to win more business with Switchvox, the UC solution that has been recognized as a Best Value by Frost & Sullivan and a Tech Innovator award winner by CRN.

Want to know more? Check out full details of the program online, including feedback from current partners, or contact us to attend one of our online demos, scheduled every Thursday at 2 p.m. CDT.

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About the Author

Julie Webb

Julie Webb is the Marketing Communications (MARCOM) Director at Digium. She joined the company in January 2005 after spending many years in the telecommunications industry. Julie and her team are responsible for corporate branding and events, most notably AstriCon.

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