What are the benefits of UC?

Businesses are discovering the appeal of a communications solution that extends the power of their business phone system far beyond dial tone. UC can be a competitive advantage for businesses that need a single system to manage multiple tools and platforms, making their business more productive and helping smaller companies take advantage of features that make them appear larger and more competitive. Think of it as the Swiss Army knife of communications.

As might be expected given its flexibilty, interest in UC strategies continues to rise. Results from the Second Annual Unified Communications Market Trends study, from CompTIA, showed that “four out of five businesses perceive additional value in the proposition of Unified Communications. Large and medium sized companies and those with a higher proportion of telecommuting workers are most bullish.” Similarly, 85 percent of those surveyed indicated that UC, or communications and collaboration solutions, are getting equal, if not more, dollars from annual IT budgets compared to other technology priorities. Seth Robinson, director, technology analysis, CompTIA summarized the findings:

“Organizations have a clear vision of what they expect to gain from unified communications - greater employee productivity, reduced costs and a means to improve customer engagement.”

Analysts are tracking other trends in the workplace that are prompting the increased need for UC. Especially considering that having a nimble UC solution makes integration and ease of use possible for Small and Medium-sized Businesses (SMBs) to manage trends that were once considered to only apply to larger organizations. Specifically, the two most recent trends driving UC adoptions include:

  • Mobility – the requirement for a communications system to more seamlessly integrate a corporate office with its mobile or remote workers; and
  • BYOD (Bring Your Own Device) – the need for an organization’s communications system to work with employees’ personal devices that are being used with or in place of standard, IT-approved, corporate devices (smart phones and tablets being the most common devices).

While there is a succinct list of features and benefits that organizations seek from any advanced telephony solution, there is also a fear among SMBs of sacrificing the status quo for a more sophisticated UC solution. “Every company, no matter what type or size of your business, is reluctant to change or lose a capability,” says Dan Ribar, CIO of 1st Guard Corporation, a specialty truck insurer based out of Venice, Florida.

In contrast, there is a significant upside to an organization when implementing a UC solution, and most of the common fears are unrealized when identifying the right solution. If executed properly, the primary benefits of implementing UC as a total telecommunications solution include:

  • Improved efficiency
  • Reduced costs
  • Increased revenue
  • Better customer service

Learn about Switchvox, a feature-rich UC solution.

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