The Importance of Customer Satisfaction with Your SIP Trunking Service

By Jim Machi

Customer satisfaction (CSAT) is a metric that is always important, and one that Sangoma tracks closely. Many businesses, like us, know that this is really what keeps the business running.

One category we especially track is satisfaction with our SIP trunking services as many of our customers use our SIP trunking service when they deploy one of our UC systems or FreePBX. A poor SIP trunk experience would also mean a poor UC or phone system experience. They more than go hand and hand.

That’s why we were very happy to see that our SIP trunking service was rated the highest in terms of customer satisfaction from small businesses. While we knew we were receiving good CSAT scores, it is great to see this verified by a third party who did significant research.

But don’t take my word for it, read more about it here.

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About the Author

Jim Machi

Jim Machi is the Vice President of Marketing for Sangoma. He is responsible for developing and executing the global marketing plan, including digital strategy, partner marketing, content generation, lead generation activities, and launch planning.  Prior to Sangoma, Jim spent time at Dialogic and Intel in various roles, including business unit general manager and SVP of product management and marketing. Jim has a BSEE from the University of Pennsylvania and an MBA in finance from NYU.

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